About Joey

Award-winning and globally-acclaimed designer, Joey Ruiter pushes through the boundaries of the norm to transform everyday objects into products that are just as useful as they are jaw-dropping.

His work ranges from furniture to transportation to household objects and more. In addition to his original studio builds, he works with brands everywhere to bring us products that speak for themselves.

His unique perspective, style and approach challenge design principles and lead us to reimagine how we see things and what might be possible after all.

In a culture of clutter, he reminds us what is essential.

“The art of design happens when you change the way things are perceived. It challenges convention, and creates new stories, interactions and the rarity we want.”

About Joey

Award-winning and globally-acclaimed designer, Joey Ruiter pushes through the boundaries of the norm to transform everyday objects into products that are just as useful as they are jaw-dropping.

His work ranges from furniture to transportation to household objects and more. In addition to his original studio builds, he works with brands everywhere to bring us products that speak for themselves.

His unique perspective, style and approach challenge design principles and lead us to reimagine how we see things and what might be possible after all.

In a culture of clutter, he reminds us what is essential.

“The art of design happens when you change the way things are perceived. It challenges convention, and creates new stories, interactions and the rarity we want.”

Studio

J.RUITER
72 Alta Dale NE
Ada, MI 49301

1 (616) 283-1610

Approach

With a minimalistic design approach, Ruiter strips products down to their essence which is where they begin taking shape. He reimagines ordinary things using common themes and creates designs that activate a familiar yet surprising space in us. His disruptive perspective leads to builds that are unconventional, beautiful and anything but ordinary.

Challenge Convention

Featuring Joey Ruiter

Challenge Convention

Featuring Joey Ruiter

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Thought I would share some early Work In Process... This is a first test fit proof of concept. “Keep the vision first and don’t compromise. We are moving forward even though we don’t have solid thoughts in making it work yet. You have accept the idea of a potential total failure. It happens a lot.” This mock-up is a good start so it’s continue on... The concept E-box MOTO is bonkers, even to my standards. Look for it soon.... #motoarchitecture #electricalpanels #electricmotorcycle #electricscooter

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BEAR chair detail / all aluminum, TIG welded, black anodized.... I can’t stress how difficult this piece has been to create. Next level welding by @jake73191 (who has had his hands on most of my vehicles) and more epic shots from @deanvandisphoto

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The INNERCITY BIKE 36 shown at the @vandalorum art & design center of #sweden #cyklar! /// more art that bike... Currently on display at the DISRUPTORS show at the @petersenmuseum through March-

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OUTDOOR CHAIR- 2019 / steel frame, perforated seat and back, powder-coated .... photo: @briankellyphoto

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MUSEUM bench “123” / simplicity in form so it doesn’t compete with objects around it. / formed steel and powder-coated. ————————First shown at the @petersenmuseum during the DISRUPTORS show in L.A. going on through March 2020. Benches available in 86” and 62” long. Hit us up at info@jruiter.com Photo credit @deanvandisphoto #notarendering

Exhibitions

DISRUPTORS Exhibit
Petersen Automotive Museum, 2019/2020
Los Angeles, CA
Electric Revolution
Petersen Automotive Museum, 2018
Los Angeles, CA
Grand Rapids Public Museum, 2014
Grand Rapids, MI
Grand Rapids Art Museum, 2013
Grand Rapids, MI

Awards

NeoCon 2019
HiP Award
Allsteel Two-Thirds
NeoCon 2015
Best of NeoCon
Steelcase Sylvi Lounge
NeoCon 2015
Gold Winner
Steelcase Sylvi Lounge
NeoCon 2015
Gold Winner
Nucraft Kai

NeoCon 2014
Silver Winner
Nucraft Tesano
NeoCon 2012
Best of NeoCon
Nucraft Passport
100 Best Bikes
Book Feature, 2012
Velo: Bicycle Culture and Design
Book Feature, 2010