About Joey

Award-winning and globally-acclaimed designer, Joey Ruiter pushes through the boundaries of the norm to transform everyday objects into products that are just as useful as they are jaw-dropping.

His work ranges from furniture to transportation to household objects and more. In addition to his original studio builds, he works with brands everywhere to bring us products that speak for themselves.

His unique perspective, style and approach challenge design principles and lead us to reimagine how we see things and what might be possible after all.

In a culture of clutter, he reminds us what is essential.

“The art of design happens when you change the way things are perceived. It challenges convention, and creates new stories, interactions and the rarity we want.”

About Joey

Award-winning and globally-acclaimed designer, Joey Ruiter pushes through the boundaries of the norm to transform everyday objects into products that are just as useful as they are jaw-dropping.

His work ranges from furniture to transportation to household objects and more. In addition to his original studio builds, he works with brands everywhere to bring us products that speak for themselves.

His unique perspective, style and approach challenge design principles and lead us to reimagine how we see things and what might be possible after all.

In a culture of clutter, he reminds us what is essential.

“The art of design happens when you change the way things are perceived. It challenges convention, and creates new stories, interactions and the rarity we want.”

Studio

J.RUITER
72 Alta Dale NE
Ada, MI 49301

1 (616) 283-1610

Approach

With a minimalistic design approach, Ruiter strips products down to their essence which is where they begin taking shape. He reimagines ordinary things using common themes and creates designs that activate a familiar yet surprising space in us. His disruptive perspective leads to builds that are unconventional, beautiful and anything but ordinary.

Challenge Convention

Featuring Joey Ruiter

Challenge Convention

Featuring Joey Ruiter

Instagram post 2332844329037333303_2873995275

NoMoto build sheet part list / Iove these final steps in a build. All the hard work, paper cutouts, foam core, CAD models, more foam core, measuring and trying it all over starts to pay off. Almost half of the parts needed to be re-cut and altered in some way. This Moto / bike for the upcoming exhibition #motoMMXX at the @museumofcraftanddesign with @untitledmotorcycles , @hugoeccles It is very hard. Don’t give up. Push, pull, cut, bend your way to the finish. The final steps are very exciting. We are hopeful and intend on exhibiting Moto MMXX on August 22, 2020.

#No/MOTO

Instagram post 2328888325518072452_2873995275

Off line for a bit... somewhere out west in a van. The sprinter conversion is working great. Crew window, 144” shorty #sprintervanconversion

Instagram post 2321966032028069955_2873995275

The CONSUMER CAR- showing at @petersenmuseum #disruptors exhibit extends through nov. 1 2020. Along side @rem_un with Lo-RES car and @unitednude . The Petersen has not re-opened yet but they are working hard to do so safely. Can’t wait to see the collection in person again! Photo: @studiovphoto

Instagram post 2305736538794772315_2873995275

Having some fun with @zoozbikes with this custom creation / please make this tinted fairing and X light! #winthiszooz ✖️

Instagram post 2302794849802197776_2873995275

10E-bike... tests in frame design, layout, rider positioning, adjustability, and style. E-bikes are very easy to make and build/ it all comes down to the “fashion” desired. I’m loving this top tank vibe as is hides controllers and the giant battery. It covers the bars and cleans up the entire topside. By hyper focusing on one detail, the “tank” in this case, the rest of the bike goes into the background. Less Visual noise all around. And... who doesn’t love raw carbon fiber and weathered leather saddles. Future + Familar. Design: me Render by @studiomirrorbox

Exhibitions

DISRUPTORS Exhibit
Petersen Automotive Museum, 2019/2020
Los Angeles, CA
Electric Revolution
Petersen Automotive Museum, 2018
Los Angeles, CA
Grand Rapids Public Museum, 2014
Grand Rapids, MI
Grand Rapids Art Museum, 2013
Grand Rapids, MI

Awards

NeoCon 2019
HiP Award
Allsteel Two-Thirds
NeoCon 2015
Best of NeoCon
Steelcase Sylvi Lounge
NeoCon 2015
Gold Winner
Steelcase Sylvi Lounge
NeoCon 2015
Gold Winner
Nucraft Kai

NeoCon 2014
Silver Winner
Nucraft Tesano
NeoCon 2012
Best of NeoCon
Nucraft Passport
100 Best Bikes
Book Feature, 2012
Velo: Bicycle Culture and Design
Book Feature, 2010