About Joey

Award-winning and globally-acclaimed designer, Joey Ruiter pushes through the boundaries of the norm to transform everyday objects into products that are just as useful as they are jaw-dropping.

His work ranges from furniture to transportation to household objects and more. In addition to his original studio builds, he works with brands everywhere to bring us products that speak for themselves.

His unique perspective, style and approach challenge design principles and lead us to reimagine how we see things and what might be possible after all.

In a culture of clutter, he reminds us what is essential.

“The art of design happens when you change the way things are perceived. It challenges convention, and creates new stories, interactions and the rarity we want.”

About Joey

Award-winning and globally-acclaimed designer, Joey Ruiter pushes through the boundaries of the norm to transform everyday objects into products that are just as useful as they are jaw-dropping.

His work ranges from furniture to transportation to household objects and more. In addition to his original studio builds, he works with brands everywhere to bring us products that speak for themselves.

His unique perspective, style and approach challenge design principles and lead us to reimagine how we see things and what might be possible after all.

In a culture of clutter, he reminds us what is essential.

“The art of design happens when you change the way things are perceived. It challenges convention, and creates new stories, interactions and the rarity we want.”

Studio

J.RUITER
72 Alta Dale NE
Ada, MI 49301

1 (616) 283-1610

Approach

With a minimalistic design approach, Ruiter strips products down to their essence which is where they begin taking shape. He reimagines ordinary things using common themes and creates designs that activate a familiar yet surprising space in us. His disruptive perspective leads to builds that are unconventional, beautiful and anything but ordinary.

Challenge Convention

Featuring Joey Ruiter

Challenge Convention

Featuring Joey Ruiter

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The CONSUMER CAR- showing at @petersenmuseum #disruptors exhibit extends through nov. 1 2020. Along side @rem_un with Lo-RES car and @unitednude . The Petersen has not re-opened yet but they are working hard to do so safely. Can’t wait to see the collection in person again! Photo: @studiovphoto

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Having some fun with @zoozbikes with this custom creation / please make this tinted fairing and X light! #winthiszooz ✖️

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10E-bike... tests in frame design, layout, rider positioning, adjustability, and style. E-bikes are very easy to make and build/ it all comes down to the “fashion” desired. I’m loving this top tank vibe as is hides controllers and the giant battery. It covers the bars and cleans up the entire topside. By hyper focusing on one detail, the “tank” in this case, the rest of the bike goes into the background. Less Visual noise all around. And... who doesn’t love raw carbon fiber and weathered leather saddles. Future + Familar. Design: me Render by @studiomirrorbox

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Junior E-cafe racer / quarantine shop class. He gets the Safety glasses thing - but flip flops? I’ll wait until a grinding spark melts through his socks.

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Thought I would share some early Work In Process... This is a first test fit proof of concept. “Keep the vision first and don’t compromise. We are moving forward even though we don’t have solid thoughts in making it work yet. You have accept the idea of a potential total failure. It happens a lot.” This mock-up is a good start so it’s continue on... The concept E-box MOTO is bonkers, even to my standards. Look for it soon.... #motoarchitecture #electricalpanels #electricmotorcycle #electricscooter

Exhibitions

DISRUPTORS Exhibit
Petersen Automotive Museum, 2019/2020
Los Angeles, CA
Electric Revolution
Petersen Automotive Museum, 2018
Los Angeles, CA
Grand Rapids Public Museum, 2014
Grand Rapids, MI
Grand Rapids Art Museum, 2013
Grand Rapids, MI

Awards

NeoCon 2019
HiP Award
Allsteel Two-Thirds
NeoCon 2015
Best of NeoCon
Steelcase Sylvi Lounge
NeoCon 2015
Gold Winner
Steelcase Sylvi Lounge
NeoCon 2015
Gold Winner
Nucraft Kai

NeoCon 2014
Silver Winner
Nucraft Tesano
NeoCon 2012
Best of NeoCon
Nucraft Passport
100 Best Bikes
Book Feature, 2012
Velo: Bicycle Culture and Design
Book Feature, 2010