Award winning and globally acclaimed designer, Joey Ruiter pushes through the boundaries of the norm and finds new ways to solve problems which leads to products that are as useful as they are jaw dropping. He has the ability to see around the expected and to notice the unexpected in otherwise ordinary things. He can’t wait to strip a machine down to the bare parts so that he can start over. From office furniture makers and power boaters to urban fashionistas, Ruiter helps businesses redefine and reintroduce their products to the design-savvy public who is always ready for something new.
With over 25 design patents, you can find Ruiter featured in a wide range of various media including Popular Science, Metropolis, GQ, Auto Blog, Discovery Channel and GeekWeek. When he’s not meeting with industry leaders or magazine interviewers, he’s probably at home in West Michigan doing what he loves best. Making things. Things that are seen, made and sold all over the world.
Joey Ruiter is redefining expectations in the world of art and design. A major influence in the global design community, he has earned best-in-class recognition for his work. His signature is design that meets everyday needs in surprising ways — pushing limits to confront established expectations. His eclectic mix ranges from office furniture to sculpture, concept watercraft to
household objects, even bicycles and birdhouses.
“I see the designer’s role to lead people to what’s next… to push, to
imagine, to create something great. It is important to me that people
find a relationship with the objects that I create, inspiring creates
new stories, memories and interactions with each other. Ultimately,
that's really what it’s all about.” joey ruiter
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